Shore Pointe Care Center
139 Grant Ave · Eatontown, NJ · 07724 · 7325424700
178 certified beds For profit - Partnership Chain: The Rosenberg Family
Why this verdict
- Inspectors found immediate jeopardy — danger of serious harm or death — in the most recent cycle (1 citation).
- Inspection record is far worse than the national median (deficiency count and severity).
- Inspection results are getting worse cycle over cycle, not better.
The complete Safety Report — $19
Everything on this page plus the full citation-by-citation history with inspector findings, the complete penalty record, staffing vs benchmarks, side-by-side nearby comparisons, and the printable tour checklist. One PDF, emailed in minutes, yours to keep and share with family.
Red flags
1 immediate-jeopardy citation in the most recent inspection cycle
Immediate jeopardy is the most serious finding an inspector can make: a situation likely to cause serious injury, harm, or death.
If someone you love was harmed at a facility with findings like these, you have options — read this.
Score breakdown
Quality-measure stars are deliberately excluded — they're largely self-reported by facilities. Full method.
CMS ratings & staffing
Overall: 2 of 5 Inspections: 1 of 5 Staffing: 5 of 5 Quality measures: 5 of 5
| Total nurse hours / resident-day | 3.30 | 3.48 min · 4.1 strong |
|---|---|---|
| RN hours / resident-day | 0.80 | 0.55–0.75 |
| Weekend hours / resident-day | 2.90 | ≈ weekday level |
| Nursing turnover / year | 36% | median 45% |
| Fines (3-yr window) | 1 · $27,641 |
Inspection citations (26 in the current record)
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Immediate jeopardy · J November 17, 2025 · found via complaint
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Corrected December 11, 2025 · Quality of Life and Care
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Actual harm · G January 9, 2025
Provide enough food/fluids to maintain a resident's health.
Corrected January 27, 2025 · Quality of Life and Care
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Potential for harm · D January 9, 2025
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Corrected January 27, 2025 · Resident Rights
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Potential for harm · D January 9, 2025
Develop and implement policies and procedures to prevent abuse, neglect, and theft.
Corrected January 27, 2025 · Freedom from Abuse, Neglect, and Exploitation
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Potential for harm · D January 9, 2025
Ensure services provided by the nursing facility meet professional standards of quality.
Corrected January 27, 2025 · Resident Assessment and Care Planning
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Potential for harm · D January 9, 2025
Ensure medication error rates are not 5 percent or greater.
Corrected January 27, 2025 · Pharmacy Service
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Potential for harm · F January 9, 2025
Ensure menus must meet the nutritional needs of residents, be prepared in advance, be followed, be updated, be reviewed by dietician, and meet the needs of the resident.
Corrected January 27, 2025 · Nutrition and Dietary
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Potential for harm · D January 9, 2025
Provide and implement an infection prevention and control program.
Corrected January 27, 2025 · Infection Control
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Potential for harm · F January 9, 2025
Designate a qualified infection preventionist to be responsible for the infection prevent and control program in the nursing home.
Corrected January 27, 2025 · Infection Control
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No harm found · C January 9, 2025
Ensure the facility is licensed under applicable State and local law and operates and provides services in compliance with all applicable Federal, State, and local laws, regulations, and codes, and with accepted professional standards.
Corrected January 27, 2025 · Administration
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Potential for harm · D September 29, 2023
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Corrected October 19, 2023 · Resident Assessment and Care Planning
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Potential for harm · D September 29, 2023
Ensure services provided by the nursing facility meet professional standards of quality.
Corrected October 19, 2023 · Resident Assessment and Care Planning
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Potential for harm · D September 29, 2023
Provide safe, appropriate dialysis care/services for a resident who requires such services.
Corrected October 19, 2023 · Quality of Life and Care
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Potential for harm · E September 29, 2023 · found via complaint
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Corrected October 19, 2023 · Resident Rights
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Potential for harm · D September 29, 2023 · found via complaint
Provide care and assistance to perform activities of daily living for any resident who is unable.
Corrected October 19, 2023 · Quality of Life and Care
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Potential for harm · D September 29, 2023 · found via complaint
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Corrected October 19, 2023 · Quality of Life and Care
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Potential for harm · D September 29, 2023 · found via complaint
Provide appropriate pressure ulcer care and prevent new ulcers from developing.
Corrected October 19, 2023 · Quality of Life and Care
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Potential for harm · E September 29, 2023 · found via complaint
Make sure there is a pest control program to prevent/deal with mice, insects, or other pests.
Corrected October 19, 2023 · Environmental
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Potential for harm · D May 26, 2022
Honor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights.
Corrected May 27, 2022 · Resident Rights
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Potential for harm · E May 26, 2022
Reasonably accommodate the needs and preferences of each resident.
Corrected June 3, 2022 · Resident Rights
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Potential for harm · D May 26, 2022
Allow residents to easily view the nursing home's survey results and communicate with advocate agencies.
Corrected May 27, 2022 · Resident Rights
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Potential for harm · D May 26, 2022
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Corrected June 3, 2022 · Resident Rights
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Potential for harm · D May 26, 2022
Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.
Corrected May 27, 2022 · Resident Assessment and Care Planning
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Potential for harm · D May 26, 2022
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Corrected June 3, 2022 · Quality of Life and Care
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Potential for harm · D May 26, 2022
Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason.
Corrected June 3, 2022 · Quality of Life and Care
Showing the 25 most recent. The Safety Report includes every citation with full findings.
Federal penalties
| Date | Type | Amount / length |
|---|---|---|
| January 9, 2025 | Fine | $27,641 |
Family & resident reviews — a separate signal, never mixed into the score
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Source: CMS Care Compare (public domain), data as of June 1, 2026 · CCN 315177 · certified since January 1, 1981. The score is a screen, not a verdict on any one resident's experience — read how it's computed, then visit in person.